Sincerely Yours: Noteworthy Signatures from the A.M. Todd Rare Book Room Collection is the spring 2014 exhibit for the A.M. Todd Rare Book Room at Kalamazoo College. The exhibit runs March 31 – June 5, 2014. The exhibit participated in the Friday, April 4th Art Hop, sponsored by the Arts Council of Greater Kalamazoo.
I struggled with this design. The rare book room curator is showcasing signatures from notable figures. Translating signatures into a promotional piece was challenging. I thought about showcasing individual signatures, but discarded it because many are illegible. The signatures are notable, but how effective can they be if nobody can read them? Also, I decided it was a mistake to assume people would recognize the names without providing context.
In the end, I decided to add a single ornamental letter to the exhibit title. One ornamental letter wouldn’t break branding requirements. The swirls in the ornamental letter are used as a subtle graphic element throughout the rest of piece.